The Pre-Launch Graveyard

The majority of startups we talk to have been "building" for 6–18 months and still haven't shipped. This isn't a technical problem — it's a definition problem.

MVP ≠ Beta Version

An MVP is not a polished product with features removed. It's a vehicle for learning. The minimum is defined by what you need to learn, not what you're embarrassed to show.

The Fixable Version

The solution is brutally simple: define one hypothesis, build only what's needed to test it, ship in 30 days or less, and talk to users before building anything else.